Most popular apps on the App Store contain hidden trackers that secretly send your information to marketing companies, data brokers, ad companies - basically anyone who will pay them. Normal Content Blockers and ad-blockers don't stop this tracking because they only work in Safari, or in specific browsers. That's why we created Lockdown, which blocks tracking, ads, and badware in all apps. Today, over 100,000 people have used Lockdown to block over a billion tracking attempts.
1. Lockdown is Open Source.
This means that anyone can see exactly what it's doing, and more importantly what it's *not* doing. All the major security and privacy products (even "name brand" security products, and especially products that you see a bunch of ads for) are closed source, which means what they're doing is totally secret. As a result, they're able to secretly sell your data to the highest bidder. With closed source products, you could end up paying for a security product that annihilates your privacy, and there's no way for them to prove otherwise. A few examples:
2. Lockdown doesn't buy invasive ads, unlike other "privacy" companies.
Have you ever seen an ad for a "name brand" privacy product or app? Isn't it ironic that so-called
products are spending big bucks on invasive tracking/ad networks that they're supposed to be
protecting users from? What does this say about their true values?
Lockdown does not buy Facebook ads, or tracking ads of any kind, because we understand that that's the privacy-invading system we're trying to dismantle. We rely mostly on word of mouth, the quality of our product, and unsponsored journalism to spread our product to users. Note that for many so-called product "reviews" out there (even for well-known places like PC Magazine), they're actually using sponsored links in order to make money off of their reviews - distorting their incentive to tell the truth. Lockdown never does this.
3. Lockdown is Openly Operated.
Openly Operated is the highest level of
transparency for a product: everything from company ownership and location, to full third party
We created the Openly Operated transparency standard because we saw that companies were basically outright lying in their Privacy Policies. Of course, many companies are closed source or headquartered offshore, so they're usually not caught. However, even with companies that were actually caught, there would rarely be any kind of penalties. Openly Operated is a way to force companies to provide *proof* of their transparency, rather than just asserting them. You can read about why we launched Openly Operated here, and you can see Lockdown's full transparency report here.
Block trackers, ads, and badware — in all your apps. Free and open source.